The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as various other realities about contemporary B2B marketing. We go over just how the buying trip is now entirely fragmented and the way that community structure can help marketers take back control of the discovery and als… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other realities regarding modern-day B2B advertising and marketing. We discuss how the purchasing journey is now totally fragmented as well as the manner in which neighborhood structure can aid online marketers retake control … Read More